Does your brand have a style guide? A style guide distills the essence of your brand – your mission, your look and your feel – and translates it into a set of rules to help you maintain consistency in everything you create. It’s essentially the Ten Commandments of design for your organization, except that instead of being … Read More »

Over the years, I’ve seen a ton of WordPress sites — and not all of them have been pretty. We’ve helped hundreds of clients who either weren’t sure how to fix a problem on their site or whose previous developer left them high-and-dry, and when we’re able to look at their WordPress Dashboard, it’s often … Read More »

WooCommerce Emails

WooCommerce is an extremely powerful platform for adding e-Commerce functionality to your WordPress site. From downloadable WooCommerce extensions to a full library of code snippets, you can tweak, extend and customize WooCommerce to your heart’s desire. While most of the customizations deal with the e-Commerce platform itself, let’s talk about ways to customize one of … Read More »

Over the years, I’ve built dozens of forums and message boards for clients (and even some as side projects). The creators of WordPress have an amazing, easy-to-integrate forum software in bbPress, which can be managed simply and through the WordPress dashboard. Before bbPress, I used stand-alone products like vBulletin and phpBB to manage forums. Even though the software is … Read More »

When you have an issue or problem that seems to pop up over and over again, there’s no better feeling than finding a solution that works. As we develop custom WordPress themes for our clients, there are a handful of tried-and-true scripts and code snippets that we end up using over and over again to … Read More »

This post originally appeared in The Huffington Post. Search engine optimization (SEO) means different things to different people. Some people understand SEO as managing a relationship with Google through Adwords, Search Console and Analytics. Some understand it as the content you produce, as well as your ability to get other sites to link to that content. … Read More »

For as fast as web design trends and technology move, online advertising evolves just as quickly. From the earliest days of banner ads to today’s focus on sponsored content and pre-roll video, online advertising has changed in response to user engagement, the growth of mobile devices, and the realities of generating revenue. If you ask … Read More »

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