After teasing a name change from IHOP to IHOb — including a dramatic flipping of the “p” in their logo to a “b” — the company formerly known as the International House of Pancakes reveled their new name as the International House of Burgers. All across the Internet, there was a collective … “Huh?” It … Read More »

This is the second post in our Common Design Mistakes series. The first post focused on Typography Mistakes. High-quality graphics are one of the most important elements of strong design. In this era of 4K displays and retina screens, getting your graphics right is of the utmost importance. Unfortunately, not everyone is a trained designer … Read More »

Pingdom Uptime Monitoring

Websites go down. It happens. Whether it’s a massive influx of traffic that your server isn’t prepared for, an issue with your web hosting, or potentially a security issue, websites crash. When your website crashes, there are two important things: That you get it back up and running as soon as possible That you find … Read More »

I talk to a lot of business owners and marketing executives about making their website better. In fact, it’s probably the most frequent conversation I have with potential partners and clients. Here’s what they want to know: How can I get more customers from my website? Why is my website so slow? What best practices … Read More »

We don’t do as good of a job at marketing our own business as we could; like many small businesses, we spend most of our time working on projects and building awesome things for our clients. So let’s take a minute and recap some of the launches we’ve had over the past few months and … Read More »

Website Redesign

We’ve talked about it before — your website is a work of art; never finished, only abandoned. That means that you can’t just throw your website up online and expect the job to be finished — it isn’t. From content marketing to WordPress updates to backups and security maintenance, your website is a living tool … Read More »

Creative Team

Choosing a creative team is a tough decision that can drastically change the outcome of your marketing endeavors. You need to make sure that the team you select is the right team for the job at hand. But how do you make up your mind when there are so many choices out there? From large … Read More »

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