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Weekend Reading: Google Hummingbird, Great Content and Google+

by Jason Unger, Founder
Weekend Reading

It’s Friday, and as is our consistently inconsistent tradition, let’s provide some weekend reading of the most interesting stuff of importance to you and your online presence.

This week, all of the content comes from the great Copyblogger, who really has pioneered a lot of the digital opportunities and ideas helping online businesses and bloggers succeed.

Why Google’s New Hummingbird Algorithm is Good News for Serious Content Creators

While Google’s eventual destination is easy to imagine (think Star Trek’s on board computer), Hummingbird has only scratched the surface, and the steps along the way are hard to predict. That will be driven by very specific developments in technology. For you, as an author, blogger, publisher though, your path is reasonably clear as well. Focus on becoming the recognized authority in your space.

The Art of Writing Great Google+ Posts

  • Share niche ideas that might not float on your blog. 
  • Write responses to other people’s Google+ posts or online articles (don’t just share a link … write a commentary).
  • Test new ideas on Google+ — then re-create on your own blog.
  • Treat it like a travel journal.

How to Write Interesting Content for a “Boring” Topic

A successful content campaign can start with a simple brainstorming session, and an appetite for asking interesting questions. If a question is interesting to you, it’s probably interesting to somebody else.

About Jason Unger

Jason Unger is the Founder of Digital Ink. He built his first website on Geocities, and hasn't looked back since. Digital Ink tells stories for forward-thinking businesses, mission-driven organizations, and marketing and technology agencies in need of a creative and digital partner.

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