Good typography is arguably the most important element of strong design. In this era of responsive web design, where graphics aren’t static elements and typography provides the framework for the look and feel of everything, getting it right is important. Unfortunately, not everyone is a trained designer and mistakes are bound to happen. Fortunately, we’re … Read More »
Google processes more than 40,000 search queries per second, on average, translating to more than 3.5 billion searches per day. If improving search engine optimization (SEO) wasn’t on your 2018 website checklist already, it definitely should be. With so many ranking factors out there, and an ever-changing digital landscape, it can be difficult to navigate … Read More »
Let’s face it — saying sorry isn’t easy. Unfortunately, apologizing is a regular part of running a business. You can’t please everyone all the time, and when it comes to customers, you’re going to have to smooth things over every once in a while. Whether it’s something small like a botched order or a late … Read More »
Amp up your email marketing! Increase your email open rate with these tried and true strategies.
When it comes to using social media, some brands really get it. They understand that Twitter isn’t a place for blanket advertisements and sales messages. Rather, the social network is the perfect place to connect with customers, answer questions, resolve complaints and sometimes sell in a way that makes sense and isn’t off-putting. Here’s our … Read More »
Starting a blog for your brand or business can be a great way to connect with your audience, drive email signups and convert potential leads. It seems like a total win-win, but blogging is also a lot of work. Before you start publishing content at a rapid fire, use this list of common blogger mistakes … Read More »
If a website redesign is in your future, avoid stress and achieve success with these preparation tips.