When you’re giving a presentation, whether it’s a pitch to a potential new client or customer or an internal brief of a new process or protocol, you want to make sure it looks good. Even further, you want to make sure your presentation makes you as a brand look good. Not only does your presentation … Read More »
Rebranding is a natural part of the life cycle for businesses, no matter how small or large. As eras come and go, popular opinion shifts and new trends surface, brands must be flexible. Change or be left behind, right? As with most things however, change can be extremely difficult, especially when it disrupts “business as … Read More »
Knowledge is power, and staying abreast of marketing trends can mean the difference between success and failure for a business. But we get it. You’re busy, and there’s a lot of information to sift through and consider when it comes to any given topic. Especially in today’s constantly evolving digital landscape, it can be increasingly … Read More »
Good typography is arguably the most important element of strong design. In this era of responsive web design, where graphics aren’t static elements and typography provides the framework for the look and feel of everything, getting it right is important. Unfortunately, not everyone is a trained designer and mistakes are bound to happen. Fortunately, we’re … Read More »
Google processes more than 40,000 search queries per second, on average, translating to more than 3.5 billion searches per day. If improving search engine optimization (SEO) wasn’t on your 2018 website checklist already, it definitely should be. With so many ranking factors out there, and an ever-changing digital landscape, it can be difficult to navigate … Read More »
Let’s face it — saying sorry isn’t easy. Unfortunately, apologizing is a regular part of running a business. You can’t please everyone all the time, and when it comes to customers, you’re going to have to smooth things over every once in a while. Whether it’s something small like a botched order or a late … Read More »
Amp up your email marketing! Increase your email open rate with these tried and true strategies.