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When it comes to using social media, some brands really get it. They understand that Twitter isn’t a place for blanket advertisements and sales messages. Rather, the social network is the perfect place to connect with customers, answer questions, resolve complaints and sometimes sell in a way that makes sense and isn’t off-putting. Here’s our … Read More »

Blogging Mistakes

Starting a blog for your brand or business can be a great way to connect with your audience, drive email signups and convert potential leads. It seems like a total win-win, but blogging is also a lot of work. Before you start publishing content at a rapid fire, use this list of common blogger mistakes … Read More »

If a website redesign is in your future, avoid stress and achieve success with these preparation tips.

The idea of opportunistic marketing isn’t a secret. Think about how many football-themed promotions you see leading up to the Super Bowl each year. Consider the number of Election Day deals and trends that emerged out of the 2016 presidential election. Just this past summer, the solar eclipse sparked numerous campaigns driven by brands hoping … Read More »

In today’s digital world, many customers interact with a brand for the first time on their company website. Of course you want to make a good first impression. But you also want to make a good second impression, and third and fourth and….you get the idea. So how do you know if your website is … Read More »

When it comes to marketing, emotion matters. Whether you’re developing a website, creating a social media post or crafting an enewsletter, your message needs to be impactful and inspiring. One of the most effective ways to evoke emotion in your audience is through powerful imagery. But not all images are created equal. To make sure … Read More »

Imagine this nightmare scenario: You wake up one morning two years from now ready to start your day and discover that suddenly Facebook, Instagram and Twitter have disappeared entirely from the internet. Your followers — Gone. Years of content — Erased. Analytics — Yep, those insights are gone too. Bet you want to scurry back … Read More »

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