What’s the purpose of your Web site? No, really.
In 10 words or less, can you explain
- why you have a Web site?
- where you’d like to be in one year?
- what’s your plan for getting there?
If you can’t, you’re in trouble. You’re not destined for failure — yet — but you’re certainly on the wrong track.
Too often, Web sites get started and run for the wrong reasons.
“I want to have a blog.”
“We needed to put something up.”
“They’re doing it, so we have to.”
We’re all guilty of this, to some degree. I’ve started a ton of Web sites on a whim with no real long-term goal — and they’ve all landed in the graveyard.
So take ten minutes, right now, and determine your site’s goal. Some options include:
- to sell a product or service
- to deliver an information product, like news
- to build a brand
Be honest with yourself. It’s OK to admit that your blog (while well-intentioned to empower your readers) is really about selling a product. There’s nothing wrong with that.
Ask yourself this:
If you had to shut down your Web site today, what would you want in return?
That’s your goal. Go out and reach it.